Netflix which is one of the biggest streaming services has raised debt to fund its content. This fund is not only for content, but also going to be used for investments, advertisements, programming, and more. To maintain its standard in the market, it has taken this decision of making more shows with funds.
Netflix already faced rivals this year and with the launch of Disney Plus and Apple TV Plus, it would be really difficult for the Netflix to maintain its fame and popularity in market. Recently Apple announced that it is going to release a streaming service soon with movies and originals which people can subscribe and watch at a nominal charge.
Apple TV Plus subscription fee is less when compared to the Netflix. The trailer released by Apple has already received the fame for the series it is going to stream on Apple TV+. Not only Disney and Apple, even HBO is launching its streaming service which would contain the most famous shows.
Because of all these rivals, Netflix decided to take some steps to keep its subscribers without moving to the other streaming services. Disney streaming service will obviously be a favorite for kids because it said that the shows in the Disney+ will be kids friendly. If once all these streaming services are launched, it would be hard to maintain its position in the market for Netflix just like before.
In the past Amazon Prime TV was a rival to Netflix and somehow it managed and stood in the peak position. With this decision of raising funds we can say that Netflix is taking some precautions to handle the upcoming streaming services in the market.
“We don’t shy away from taking bold swings if we think the business impact will also be amazing. We don’t chase every deal on the table,” stated Hastings in his letter to the shareholders.
Without depending on the popularity of one show, Netflix is in plans to make more original series with the cash coming in. It is going to spend more on its content. Netflix has given many amazing shows to us which are unique.
Shows like 13 reasons why, The Umbrella Academy, Stranger things, Orange is the new black, Dark, Lucifer, Black Mirror, The Haunting of the Hill house, Narcos, etc., has bought best profits to Netflix which it has never seen.
Not only series, Netflix even produced some famous movies such as, Tall Girl, The fundamentals of caring, To All the Boys I’ve ever loved, 1922, El Camino, Death Note, Fyre, Roma, etc., which were loved by a lot of people and bought great profits to the company.
Though Netflix in the near future would be facing some rivalry issues, there are chances that subscribers won’t switch from its streaming service to other because of its great content. However, Netflix is also focusing more on content for the same.